Post-Paywall New York Times Boosts Digital Ad/Sub Dollars

It seems the New York Times’ digital strategy is working. Tim Carmody explains:

For now, it looks like the digital paywall, complex as it may have first seemed, successfully serves multiple ends: a new digital subscription revenue stream, better sales of targeted and national digital ads, and a new cohort of digital-first, print-second home subscribers. Not bad news for the Gray Lady.

“As a viable digital business,” writes Carmody, “journalism is looking better and better.”

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