It seems the New York Times’ digital strategy is working. Tim Carmody explains:
For now, it looks like the digital paywall, complex as it may have first seemed, successfully serves multiple ends: a new digital subscription revenue stream, better sales of targeted and national digital ads, and a new cohort of digital-first, print-second home subscribers. Not bad news for the Gray Lady.
“As a viable digital business,” writes Carmody, “journalism is looking better and better.”
